1961 is a date of fundamental importance in the history of our winery and in the birth of Franciacorta wines, but 1961 is also the date—and a time period—of an extraordinary era of cultural renewal for Italy, an era that witnessed the birth in many fields of a “modernity” that won us the admiration and envy of the world—as it still does today.
We decided, then, to recover and reaffirm those founding values of our history, but in a contemporary key, to apply them concretely and to share them now with new generations of appreciative consumers.
Thus the debut of Berlucchi ’61, Numero Primo. The power of an idea, the beauty of nature, the painstaking craftsmanship of expertise.
It is both an ode to our birth year, ’61, and an intriguing use of a prime number.
A numero primo, or prime number, is an indivisible number, and as such it represents a “power” greater than that of other numbers, a kind of innate primacy. The very same is true of our winery, which, thanks to the power and inseparability of our two founding fathers, not only made a dream come real but launched a growing area renowned today throughout the wine world.
In addition to a design re-style, Maison Berlucchi’s 2022 important new development is ‘61 Extra Brut. For this ’61 line team-leader, the re-styling is not just aesthetic, but extends to its sensory qualities as well. So welcome Berlucchi ’61 Extra Brut, the finest expression of the pure nature of our vineyards, with near-zero dosage.
Its refined verticality conjures up the most stylish and famous icons of design, as do
its delicate, stylish peach hue, its structure, elegance, and vibrance. Here, in the very cradle of Italy’s first Classic Method rosé, the spotlight falls on the new look of ’61 Rosé.
Elegance and a silky softness are the hallmarks of ’61 Satèn, which now takes the stage with its new appearance: sleek, minimal lines and a refined colour palette. The perfect wine for an aperitif with classic style.
The power of an idea, the beauty of nature, the painstaking craftsmanship of expertise are the foundation values of our new Brand Identity project, created by Spazio Di Paolo for the new presentation package of Berlucchi’s ’61 line.
All these values translate into an elegant design marked by subtle, harmonising colours, delicate and restrained, that will tastefully heighten enjoyment of convivial moments with friends and family.
The new labels and overall line re-styling exhibit new visual languages, chromatic complexes, and sensory suggestions that make Nature and Design the privileged communicators of the brand, composing and comprising a narrative that becomes a tribute to the extraordinary Sixties. The design clearly avoids any overt nostalgia or retro feel: rather, it succeeds it capturing and distilling the creative power of Italy’s new modernity.
The new label as well is more intriguing. It is composed of two superimposed layers of paper, and its twin complementary colour tones combine with its distinctive shape to create a powerful self-impression that will remain with the consumer throughout enjoyment of the wine.
This new dress for the ’61 line of Franciacortas gives its wine team an even more standout, memorable identity. Consumers will notice, and appreciate, its iconic, stylish, natural-looking appearance, a one-of-a-kind expression of pure beauty and minimalism functioning together.
Berlucchi’s ’61 Numero Primo project is well on its way to becoming the new diva in world-class restaurants and the coveted Berlucchi Franciacorta in connoisseur’s cellars across the globe.