{"id":13068,"date":"2018-05-08T15:40:21","date_gmt":"2018-05-08T13:40:21","guid":{"rendered":"https:\/\/www.berlucchi.it\/the-myth-speed-and-the-athlete-wearing-pink\/"},"modified":"2018-05-08T15:40:21","modified_gmt":"2018-05-08T13:40:21","slug":"the-myth-speed-and-the-athlete-wearing-pink","status":"publish","type":"post","link":"https:\/\/www.berlucchi.it\/en\/the-myth-speed-and-the-athlete-wearing-pink\/","title":{"rendered":"The myth, speed, and the athlete. Wearing pink."},"content":{"rendered":"<p><strong>BERLUCCHI\u2019S HISTORIC CELLARS HOSTS \u201cTASTING BICICLETTE,\u00a0 a Reserve of stories to sample as a cyclistorical collection. Berlucchi\u2019s homage to #FranciacortaStage<!--more--><\/strong><strong>On the occasion of the passage of the 101st annual edition of the Giro d\u2019Italia through the vineyards of Franciacorta, Berlucchi is pleased to host an exhibit on the \u201cworld of road cycling\u201d that explores this centuries-old myth, the \u201cright stuff\u201d of its cyclists, their speed, their stubbornness and perseverence, along with memorabilia that will bring tears of excitement. \u00a0<\/strong><\/p>\n<p><strong>In presenting this archetypal story, Berlucchi salutes the same pioneering spirit and tenacity that has made it the benchmark producer and engine for one of the most prestigious winemaking regions in the world.<\/strong><\/p>\n<p><strong>The 101st Giro d\u2019Italia<\/strong>, one of the world\u2019s oldest road-cycling competitions, will arrive <strong>at Iseo from Riva del Garda <\/strong>with the <strong>FRANCIACORTA STAGE 2018<\/strong>, the final stretch of the 17th stage of the Giro d\u2019Italia, which, on <strong>Wednesday 23 May<\/strong>, will conclude with a <strong>show-stopping final lap of 23.0 km \u201camidst the vineyards\u201d of Franciacorta<\/strong>.<strong>\u00a0<\/strong><\/p>\n<p>The race will arrive here engulfed in an aura of excitement, of intense expectation and deeply-felt invovment of the local population, in an area that has produced numerous champion cyclists and which is still today one of the most recognised sources of passion and love of cycling and its machines<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7784\" src=\"https:\/\/www.berlucchi.it\/wp-content\/uploads\/2021\/06\/franciacorta-stage-01.jpg\" alt=\"franciacorta-stage-01\" width=\"964\" height=\"567\" \/><\/p>\n<p>To fittingly celebrate this sport and its spirit, <strong>Berlucchi\u2019s cellars<\/strong> will be the venue, from early May, of an exhibit entitled <strong>\u201c<em>TASTING BICICLETTE, una RISERVA di storie da degustare in una rassegna ciclostorica. L\u2019omaggio di Berlucchi a #FranciacortaStage<\/em>\u201d<\/strong> (Tasting Bicyles, a Reserve of stories to sample as a cyclistorical collection: Berlucchi\u2019s homage to #FranciacortaStage). The show will be installed in the producer\u2019s historic winecellars in Borgonato di\u00a0Cortefranca, in the heart of Franciacorta, a growing area that has proved its ability to develop and promote its wines and its history, one composed of <strong>sacrifices<\/strong> and <strong>achievements<\/strong>, both elements that link together the worlds of <strong>wine and cycling<\/strong>. In addition to the spirit of commitment, other common denominators are <strong>perseverence and method<\/strong>, indispensible elements for successfully achieving milestones of excellence, both on the road and in the cellar. The cycling-related objects were selected by curator Luciana Rota from the collection of Gianfranco Trevisan and Gianluigi Stanga, in collaboration with the Cycling Museuns\u00a0 of <strong>Ghisallo\u00a0di Magreglio and of the Alessandria Citt\u00e0 delle Biciclette.<\/strong><\/p>\n<p>Among the memorabilia will be some of the <em>C<\/em>a<em>mpionissmo\u2019s <\/em>jerseys and 13 models of historical bicycles, along with the \u201cancesters\u201d of the most advanced of today\u2019s bikes, such as Olympic champion Giuseppe Olmo\u2019s 1936 bike, the 1923 Bianchi Corsa, the sky-blue machine that Fausto Coppi rode in 1949, the year in which the <em>Campionissimo <\/em>won everything, and Felice Gimondi\u2019s wheels of 1974.<\/p>\n<p>So, a \u201cmust see\u201d event, with those cycling memorabilia complemented by those of Franciacortas\u2019s<\/p>\n<div class=\"cta\"><a href=\"\/visite-cantina\/en\">Learn more<\/a><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-7775\" src=\"https:\/\/www.berlucchi.it\/wp-content\/uploads\/2021\/06\/berlucchi-guasco-732x1024.jpg\" alt=\"berlucchi-guasco\" width=\"640\" height=\"895\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn more<\/p>\n","protected":false},"author":2,"featured_media":12603,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The myth, speed, and the athlete. Wearing pink. | Guido Berlucchi Franciacorta<\/title>\n<meta name=\"description\" content=\"Learn more\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.berlucchi.it\/en\/the-myth-speed-and-the-athlete-wearing-pink\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The myth, speed, and the athlete. 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