{"id":17456,"date":"2022-11-24T16:52:52","date_gmt":"2022-11-24T15:52:52","guid":{"rendered":"https:\/\/www.berlucchi.it\/?p=17456"},"modified":"2023-02-27T16:55:21","modified_gmt":"2023-02-27T15:55:21","slug":"palazzo-lana-nft","status":"publish","type":"post","link":"https:\/\/www.berlucchi.it\/en\/palazzo-lana-nft\/","title":{"rendered":"BERLUCCHI PALAZZO LANA LIMITED EDITION: PALAZZO LANA EXTREME 2010 BECOMES NFT"},"content":{"rendered":"

The limited edition BERLUCCHI PALAZZO LANA NFT<\/strong> is launched today.<\/p>\n

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We have loved innovation since 1961, and today we are launching the new limited edition Berlucchi Palazzo Lana NFT <\/a>created by celebrated Street Artist <\/strong>Teo KayKay<\/a>.<\/p>\n

In this special edition, digital art meets the physical and experiential world<\/strong> in an exclusive collection of just 10 cartoon-style NFT artworks.\u00a0 Purchasing the NFT of the bottle entitles the buyer not only to receive the digital image, but also to collect one of 10 physical bottles – hand-painted by the artist – directly from our cellars and experience an unforgettable experience at Berlucchi’s historic Palazzo Lana\u00a0 in Franciacorta.<\/strong><\/p>\n

This special edition, created in the artist’s signature style, is the fruit of Teo KayKay’s desire to infiltrate the world of luxury with street art using the sprays and markers that characterise the technique and style of graffiti. From Berlucchi’s perspective, the intention is to enter the innovative market of collecting and digital art<\/strong>. NFTs (Non-Fungible Tokens)<\/strong>, are in fact tools that make it possible to digitise collectible objects. In the wine world, they make it possible to experience and collect valuable bottles such as our Riserva Palazzo Lana Extreme.<\/p>\n

\u201cThe desire to innovate and venture into unexplored worlds is at the very roots of our company<\/em>\u201d – explains Arturo Ziliani, CEO of Guido Berlucchi –\u00a0 \u201cWith this new project we are channelling the same visionary spirit<\/strong> that drove my father, Franco Ziliani, along with Guido Berlucchi, to create the first sparkling wine in Franciacorta in 1961. We embrace Teo KayKay’s flair and creative insight, confident that these artworks will mark a new first for our company, taking us to new frontiers and opening the way for Franciacorta in the world of digital art.<\/em>\u201d<\/p>\n

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What does one obtain by purchasing the limited edition BERLUCCHI PALAZZO LANA NFT?<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

This is what one will be able to access by deciding to purchase one of the limited edition BERLUCCHI PALAZZO LANA NFTs:<\/p>\n