Experience
Let yourself be guided on an immersive journey to discover the spirit of Franciacorta.
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Cuvée imperiale special edition
Cuvée Imperiale Special Edition Franciacorta Incantata celebrates Franciacorta with packaging that transforms into an imaginary map.
Let yourself be guided into a world of poetry, nature, and winemaking mastery.
The special edition
Cuvée Imperiale is the very first Franciacorta ever created — the symbol of Berlucchi’s unmistakable style. An iconic wine crafted to celebrate life’s finest moments, now revealed in a new, extraordinary guise: a limited-edition packaging that pays homage to Berlucchi’s deep bond with its territory.
The Cuvée Imperiale Special Edition Franciacorta Incantata packaging becomes a map where one can lose — and find — oneself within the unexpected landscapes of imagination. An invitation to explore Franciacorta as you’ve never seen it before: a visual tale where nature meets beauty, and Italian creativity meets craftsmanship.
A journey into the essence of Berlucchi’s Franciacorta excellence
The collaboration with Lucy Jones
Lucy Jones, a British designer and illustrator based in Rome, reinterprets the nature of Franciacorta through her poetic touch, turning the packaging into a dreamlike map that leads to unexpected realms. Reflecting the artist’s vision of nature, her illustration draws the viewer into an immersive story — transforming the case into a modern-day fable.
A special creation for Cuvée Imperiale, filled with emotion and made to be shared.
Franciacorta incantata experience
Book now
From December 12 to 14, at Dazi Milano, Franciacorta comes to life in an immersive experience inspired by Cuvée Imperiale Special Edition Franciacorta Incantata.
Step into the Berlucchi universe — where art, beauty, and imagination meet.
Experience
Book your free visit
Experience with
tasting
Enrich your visit with an exclusive tasting of three Franciacorta wines from the Cuvée Imperiale line.
Book your tasting experience €20 per person