Cuvée imperiale special edition
Cuvée Imperiale Special Edition Franciacorta Incantata celebrates Franciacorta with packaging that transforms into an imaginary map.
Let yourself be guided into a world of poetry, nature, and winemaking mastery.
The special edition
Cuvée Imperiale is the very first Franciacorta ever created — the symbol of Berlucchi’s unmistakable style. An iconic wine crafted to celebrate life’s finest moments, now revealed in a new, extraordinary guise: a limited-edition packaging that pays homage to Berlucchi’s deep bond with its territory.
The Cuvée Imperiale Special Edition Franciacorta Incantata packaging becomes a map where one can lose — and find — oneself within the unexpected landscapes of imagination. An invitation to explore Franciacorta as you’ve never seen it before: a visual tale where nature meets beauty, and Italian creativity meets craftsmanship.
A journey into the essence of Berlucchi’s Franciacorta excellence
The collaboration with Lucy Jones
Lucy Jones, a British designer and illustrator based in Rome, reinterprets the nature of Franciacorta through her poetic touch, turning the packaging into a dreamlike map that leads to unexpected realms. Reflecting the artist’s vision of nature, her illustration draws the viewer into an immersive story — transforming the case into a modern-day fable.
A special creation for Cuvée Imperiale, filled with emotion and made to be shared.
Franciacorta incantata experience
