1st annual edition

Sustainable Growing Areas


ACADEMIA BERLUCCHI is a modern Agora where brilliant figures, with international reputations in different fields–and not only in viticulture and oenology–, all united in a shared vision, will exchange views to stimulate and share new concepts and proposals on subjects bearing on sustainability, stewardship of the local area, and innovation, in order to craft a vision of a more resilient and sensible future.
The Ziliani Family launched the initiative, with the active assistance in its development of Francesco Morace’s Future Concept Lab and of Grassi+Partners. ACADEMIA BERLUCCHI is the embodiment of a commitment to share an ever-expanding responsibility for Franciacorta, a unique growing area of which Guido Berlucchi winery has been the pioneer and leader for almost 60 years. The Academy will initiate and sponsor a series of events and programmes, already developed for its first three years, that will create initiatives and evaluations of its positive impacts upon the local communities, both local and in other areas.


THE VIRTUOUS CIRCLE OF KNOWLEDGE

Saturday
5 October
2019
10:30 - 18:30

L’Academy Red Carpet

Figures of notable renown have responded to Berlucchi’s inaugural “call to action,” and they will bring to the public stage their influential testimony and significant vision. Flanking Arturo Ziliani, Guido Berlucchi CEO and Technical Director, will be Mario Tozzi, science educator and host of RAI3’s “Sapiens” series; art critic and historian Vittorio Sgarbi; Antonia Klugmann, chef of the Michelin-starred L’Argine restaurant in Vencò, who will craft a “frontier cuisine” eminently expressive, and respectful, of the local area; creative director and design consultant Tony Chambers, ex-director of the iconic “Wallpaper” magazine; contemporary art curator  Caroline Corbetta, founder of @ilcrepaccio; and Paolo Corvo, Director of the Sociology Lab of the University of Gastronomic Sciences in Pollenzo.
The members’ participation will be moderated by RAI TV host and author Giovanni Anversa, well-known for his sensitivity to socio-environmental matters; Francesco Morace, Future Concept Lab founder and Scientific Director of Academia Berlucchi; and by Luca Zanini, Corriere della Sera journalist and passionate foraging expert, who specialises in Environmental Culture.

Sgarbi1a
+ Vittorio Sgarbi Critico d’arte
corbetta.ok
+ Caroline Corbetta Curatrice d'arte contemporanea
morace-ok
+ Francesco Morace Sociologo
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+ Antonia Klugmann Chef
Anversa2
+ Giovanni Anversa Giornalista
Tozzi
+ Mario Tozzi Geologo
corvo
+ Paolo Corvo Professore scienze gastronomiche
Zanini
+ Luca Zanini Giornalista
chambers
+ Tony Chambers Creative director

Guido Berlucchi, the Ziliani Family and Franciacorta.

Very few other wineries can boast such an intimate bond with their own growing areas as Berlucchi with Franciacorta. In fact, that growing area owes its existence as a world-class wine production zone to two friends, Franco Ziliani and Guido Berlucchi.
The story goes back to 1955 and begins in the historic Palazzo Lana with the encounter of two friends and visionaries, Guido Berlucchi, already a wine producer, and young winemaker Franco Ziliani.  They shared an unusual idea–revolutionary even for that era—of producing a great classic-method sparkling wine in their province of Brescia.
The 1961 harvest and the initial production of 3,000 bottles constituted the official launch of the Metodo Franciacorta, which still today sees Berlucchi as its unchallenged leader. Guido Berlucchi winery, directed today by Franco’s children, Arturo, Paolo, and Cristina Ziliani, is synonymous not only with Franciacorta, but with cutting-edge research and experimentation in sustainable viticulture as well, which has made this winery the vitivinicultural benchmark for the entire DOCG zone.
With over 500 hectares of vineyards, of which 115 belong to the estate, cultivated in accord with organic principles since 2016, and with 2018 revenues of some 42 million euros, Guido Berlucchi occupies the top rank in this prestigious corner of the Italian peninsula.

Palazzo_Lana_Foto2

How to reach us

In treno

Get off at Borgonato-Adro station. We are a 5-minute walk from the station.

 

In aereo

From the Orio al Serio Bergamo airport, we are about 40km by car or taxi.

 

In auto

From the A4 autostrada, take the Rovigo exit. Continue on the Strada Provinciale Nord XI in the direction of Lago d’Iseo/Iseo for 6 km, then turn right into Via Fontane and continue to the roundabout at the top. Continue for 200 metres in Via Cavour; at the end of the dry-stone wall is the winery parking area.
From Lago d’Iseo, follow the Provinciale Nord XI road for 5km. At the next roundabout, turn left into Via Dosso and continue to the roundabout at the top. Continue on Via Cavour for 200 metres; at the end of the dry-stone wall is the winery parking area.

We are here
Guido Berlucchi & C. S.p.a.
Piazza Duranti, 4, 25040
Borgonato di Corte Franca (BS)

GPS coordinates
Latitudine: 45.620839
Longitudine: 10.01304

Saturday 5 October 2019

10,00

WELCOME COFFEE IN PALAZZO LANA

 

10,30 – 11,00

INTRODUCTIONS AND GREETINGS

Ziliani Family and Francesco Morace

 

11,00 – 12,00

LAND, CULTIVATION, FOOD
Arturo Ziliani, Guido Berlucchi CEO and Technical Director
Antonia Klugmann, Chef, Michelin-starred L’Argine restaurant, Vencò
Paolo Corvo, Director, Sociology Lab of the University of Gastronomy Sciences, Pollenzo.
Moderator: Francesco Morace Sociologist and President of Future Concept Lab

 

12,15 – 12,45

ETHICS IN THE REGIME OF ART AND CREATIVITY
Caroline Corbetta
contemporary art curator and journalist, founder of @ilcreapaccio,
in conversation with Francesco Morace

 

13,00 – 14,30

LUNCHEON

Chef Vittorio Fusari

 

14,45 – 15,30

LAND AND BEAUTY

Vittorio Sgarbi, art critic, curator, and historian,
in conversation with Giovanni Anversa, RAI3 TV Vice-Director and author

 

15,45 – 16,30

THE CIRCULAR ECONOMY AND THE CHALLENGE OF SUSTAINABILITY
Mario Tozzi, science educator and host of RAI3’s “Sapiens” series,
in conversation with Giovanni Anversa

 

16,45 – 17,30

ARCHITECTURE, SUSTAINABLE RECONVERSION, AND DESIGN
Case studies in virtuous viticultural areas.
Tony Chambers, Design consultant and ex-director of the iconic “Wallpaper” magazine,
in conversation with Luca Zanini, Corriere della Sera journalist and foraging expert

 

17,30

COCKTAILS
With guided tour of historic cellars of Guido Berlucchi

 

18,30

EVENT CONCLUSION

Contact Us

Administration, ACADEMIA
@ GRASSI & PARTNERS PR

Tania Pelusi
(+39) 02 5843 5112
academia@berlucchi.it

 

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