WE TAKE ALL THE BEST FROM FRANCIACORTA. WE WANT TO GIVE IT BACK AS WELL
Our sustainability path has reached a fundamental step this year: the publication of our first sustainability report.
Year after year, harvest after harvest, neither hailstorms, nor freezes, nor droughts have checked our dream of creating a company with ever-heightened respect for the area in which we live, protecting it as a heritage that cannot be degraded, and untiringly improving the quality of wines bearing the name Franciacorta.
Our 2019 Sustainability Report, developed and produced with the consultancy of EY Sustainability and with the collaboration of LifeGate, analyses a more than 20-year process and showcase the various quality achievements impacting the 85 hectares of estate vineyards belonging to the Franciacorta pioneer and category founder, as well as the approximately 450 hectares of those of its partner-growers.
Those achievements range from the campaign against soil impoverishment through use of avant-garde and experimental technologies; to adaptation
to climate change through the utilisation of new winemaking approaches and introduction of more appropriate native grapes, such as Erbamat; and reduction of resources consumption. But Guido Berlucchi’s vision reaches far beyond matters strictly and directly related to wine production, extending just as important to the complex impacts on the socio-cultural fabric of its overall area.
“We find ourselves at the moment at a very complex juncture, – stated Arturo Ziliani, Guido Berlucchi CEO and Technical Director – and, in addition, almost at the opening of a history-making year for Guido Berlucchi, since 2021 will be the 60th anniversary of the very first bottle of Franciacorta, which we created. We want to greet that milestone with a message of positivity, determination, and awareness: that we have no other choice but to treat our Planet and those who live upon it with exquisite care, each of us willingly doing our part.”
You’ll find here the summary… enjoy it!
BERLUCCHI ’61 FOR TREEDOM.
Berlucchi and Treedom are celebrating their second year of partnership with the planting of a full 1,000 cocoa trees. This special gift box is dedicated to that effort.
The pair of our winery’s most coveted Franciacortas, Berlucchi ’61 Satèn and Berlucchi ’61 Brut is enriched by a special gift that gazes toward, and creates the future of all of us.
In fact, by joining the Treedom project, Berlucchi has planted 1,300 trees over the last two years, which have absorbed over 71 tons of CO2.
You too can be a part of this project! Inside the gift box you will find a custom Treedom card that will allow you to adopt one of the Berlucchi ’61 for Treedom trees. This is the first online platform in the world that makes it possible for you to “distance plant” a tree and then follow its history online!
ABOUT TREEDOM
Treedom is the first platform in the world that allows you to plant a tree from a distance and follow the story of the project online.
Since its foundation in 2010 in Florence, more than 1.000.000 trees have been planted in Africa, South America and Italy. All trees are planted directly by local farmers and bring environmental, social and financial benefits to their communities. Thanks to its business model, in 2014 Treedom became part of the Certified B Corporations, a network of companies that stand out for high environmental and social performance.
Every tree on Treedom is geo-localized and photographed and has its online page, it can be kept or virtually gifted to others. Thanks to these features, Treedom’s tree engages people and at the same time it represents a great communication and marketing tool for companies.
