GUIDO BERLUCCHI CELEBRATES THE 60TH ANNIVERSARY OF THE BIRTH OF THE FIRST FRANCIACORTA

which was created by Franco Ziliani in 1961, breathing life into what is now the most prized Italian area for quality sparkling wines – with an intensive series of projects and initiatives between now and 2030.

Guido Berlucchi has begun the year of celebrations for the 60th anniversary of the first Franciacorta in the best possible way, obtaining the “seal” of Wine Spectator which it attributed to its top wine – the Palazzo Lana Extreme 2009 – the highest score (93) ever achieved by a Franciacorta and a set of 90+ ratings for the Guido Berlucchi Linea ’61.

An excellent start to a year that represents an important milestone and a turning point for the company as it begins a phase of profound innovation, new challenges and revolutionary market scenarios. And it does so with the same spirit which a generation ago in 1961 led Franco Ziliani, prototypical start-upper, to conceive of creating from scratch a category of wines that previously did not exist on the southern slopes of Lake Iseo.

2021 thus represents the culmination of a journey that today sees Quality, Sustainability (including social sustainability), and the growth of Brand Familiarity as “cornerstones” for the new decade. The definition of these concepts comes in a year centred on a series of projects involving the company’s Products, its Message and its ability to produce not only excellent wines, but also Local Activities and Culture.

DEDICATED TO FRANCO ZILIANI

“We dedicate this important milestone to our father Franco Ziliani, who turns 90 this year,” declare the Ziliani siblings, Cristina, Arturo and Paolo, “and who as a tenacious Brescian has always taught us not to give up, with a clear vision and a clear direction. Thus we begin a new decade with even greater determination and an awareness that in recent years we have helped guide the company towards future successes.”